We know that being a business owner has both its pros and cons. It gives you the freedom to be your own boss and make your own rules. The downside is you have to walk a fine line while wearing many hats. Ultimately, the payoff is worth it. But walking that fine line also means having to be careful not to commit a mistake that could ultimately doom your business.

Here we have a list of 5 common mistakes that business owners, especially new ones, make that can make or break your business!

  1. Not Knowing Who Your Audience Is: It’s important to know what your demographics are, which in turn will help you know how to market your product or service.
  2. Not Budgeting Correctly and Overspending: Some marketing opportunities can seem to good to be true, or they are successful right out the bat. This doesn’t mean you should put all your eggs in one basket. Test out each new marketing channel first before committing head first.
  3. Hiring The Wrong People: Hiring is one of the most difficult parts of running a business. There are many factors out of our control, and some people are not who they seem at first. Having a great work environment attracts better candidates and leads to more productivity.
  4. Underpricing Your Product: Undercutting your competitors can help but it can also devalue your business. Sometimes if a product seems too cheap, it will throw off customers who may think the quality just isn’t there.
  5. Hire A Business Lawyer To Protect Your Business: A business lawyer can prevent you from being taken advantage of with a bad contract. They can also help you navigate the legal and compliance aspect of having a business.